The key results are: 166% increase in revenue, 22% increase in conversion, top 10 best seller in category.
Background & Approach
Fagron’s strategy is focused on optimizing and innovating personalized pharmaceutical care in order to widen the therapeutic options of prescribers worldwide. As the leading global company in pharmaceutical compounding, we are supporting the unique selling point of customized medication and improving patients’ quality of life.
One of Fagron’s digital sales channels is Amazon, and it was underperforming. We put together an effective plan of action to optimise their account fully. After implementing amazing infographic imagery, A+ content, and a store their sales were steadily increasing. We also implemented strategic offers, and cost effective and ambitious advertising to push their sales to the next level.
See their star product at https://www.nourisilmd.co.uk/
We’re delighted with the work Smorgas Box are doing with us on our Amazon products. The staff at Smorgas Box are extremely knowledgeable regarding Amazon and how things work and are able to offer invaluable incite from market research through product listing, sales and advertising. We’ve seen extremely positive results since Smorgas Box took on our product listings and they have helped us cement Amazon as a market of great value for our brands. They have become an integral part of our operation.