Amazon’s New A/B Testing Features 

Amazon’s New A/B Testing Features 

In the ever changing world of Amazon they continue to roll out new tools like A/B Testing to help you manage and optimize your content more efficiently. 

A/B Testing
A-B comparison. Split testing. Concept computer vector illustration

On September 15th Amazon announced at the Accelerate event that you can now use new A/B Testing features. You can now update your product listings with existing and trial content. 

But first what is A/B testing? A/B testing, also known as split testing, refers to a randomised experimentation process where two or more versions of a variable (product image, page title, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics. 

  • Title and Image. Run A/B tests on your titles and main images to see which version performs best,  
  • Recommendation System for Images and Titles. Review Amazon’s best recommendations for product images and titles to increase your conversion rate. 
  • Auto-publish Winning Content. Amazon will automatically publish title and image experiments that are at least 66% better than the other versions, thereby reducing the time spent updating your product listing.  

With these new Manage Your Experiments features, it’s now easier to test more content and convert traffic from hundreds of millions of Amazon shoppers. 

Go to Manage Experiments to get started. Do you want to know how you can have a slice of the cake? Then book a discovery call with our founder Kerra or take a look at our services.

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